The applet is a tool, and only a tool. For a long time, Mini Programs have become the outlet for investment in many projects, especially in the field of e-commerce. Countless people are expecting and advocating that a new e-commerce unicorn will be text message service established in Mini Programs. Even and Mogujie jointly made a micro-selection, which was a moment of glory, but it has also transformed. Figure: Weixuan has transformed into a community e-commerce business But in fact, the applet is a tool, and only a tool. In 2017, the hottest mini-program e-commerce business, I have participated in the project and won nearly 10 million US dollars. It is also trying to create a new world of e-commerce in WeChat with the help of small programs. At that time, I was in charge of channel delivery,
customer service, community and other affairs, but in the actual operation process, I encountered many problems. The advantages of small programs First text message service of all, there is no doubt that small programs are definitely beneficial, but from the user's point of view, I think these three points. (1) Portable use: Users can directly click on the applet to use it. Compared with the APP, some problems such as slow loading have been greatly improved, and there is no need to uninstall it. In WeChat, users' trust and usage costs are greatly reduced, so the click cost of a small program is also very low. At that time, in WeChat, we could achieve a minimum real click of 0.25 yuan, and one authorized UV was 0.5 yuan.
(2) Small memory: Compared with the difficulty of downloading an APP with dozens of megabytes, it is extremely easy to open the applet. Send the text message service applet to friends or friends to scan the code to register. You must know that in three, four and five, traffic is still the most concerned by users. In the ground push link, if there is not enough interest to guide users to download an app, most of the responses they will get are: "The phone is out of power, there is no data, and I will download it again later. Is there any virus?" (3) Low payment pressure: After downloading many apps in the past, users still need to bind their cards to make payments, which is extremely difficult for users to trust and operate. However,