When it comes to landing pages, we've talked about which headline formulas are most effective and which CTA features motivate the most people. However, the images used on the landing page are the next important component to clarify the landing E-Commerce Photo Editing page best practices. Landing page Image art and science Why? Landing page images have been shown by many studies over the past few years to improve the reader's experience on E-Commerce Photo Editing the page or to distract them from the task at hand . This means that it can increase conversion rates, improve results exponentially, and cause serious damage. This is a brief summary of the elements contained in the highest performing landing page image, backed by data. What should the image on the landing page include? (Hint: people) If in doubt, use a human face.
Research studies have repeatedly shown that images of human faces can increase the trust and overall first impression a visitor has on a site. Visual Website Optimizer proved this with a simple A / B test to see the difference in conversions. Medalia Art (obviously an E-Commerce Photo Editing art store) performs a simple A / B test to "engagement results" (defined as not clicks or bounces) between images containing the artist's actual painting and images containing the artist's image. Was compared. First, control: Landing page control version And a new variation featuring the E-Commerce Photo Editing human face: Landing page test variant with human face As a result, using artist photos increased conversion rates by 95% (statistically significant). In other words, the number of people who clicked and displayed almost doubled . It was simple and effective. But ... it's not just about human photography.
For example, there is a big difference between a typical stock-like photo and a more realistic photo. This is the reason. … But do not use stock images or unrelated people Today, 86% of consumers are banner blinds. Other ~ 14%? According to the MIT E-Commerce Photo Editing Technology Review, ad blocking software is probably enabled as usage has quadrupled over the last few years. Growth of ad blockers To make matters worse, many image-based display E-Commerce Photo Editing ads have an average CTR of only around 1%. lesson? Consumers are conditioned to completely ignore anything that resembles an advertisement on a website . This is a landing page issue and generally the same issue occurs. For example, the Nielsen Norman Group conducted a line-of-sight follow-up to determine which type of image was most effective.