Last week, Marchex published a comprehensive study analyzing the performance of clickable calls on mobile. It married Marchex, Google Image Masking and BIA/Kelsey data to assess the state of the mobile market today and provide projections for the future. From my reading, one statistic in particular stood out: 20% (out of five!!) of calls from cell phones are dropped. Call abandon rate graph showing 1 in 5 calls from a mobile phone are abandoned As a PPC marketer who is a strong proponent of promoting calls via mobile ads, I was really disheartened to learn that so many Image Masking mobile calls end in a hang up. However, I quickly recognized the silver lining. Unlike most PPC challenges, this is not a complex, unsolvable problem.
If you take steps to treat callers well (eliminate long wait times, make it easy to connect with the right service, and pick up the phone!), your call abandonment rates will drop in no time. Step 1: Recognize that you have call abandonment Image Masking problem Unless you're a data junkie, you probably don't realize how much of a problem dropping calls are for your business. Use these tips to determine whether or not you're missing valuable calls: Put yourself through the ringer (literally!) One of the best ways to understand your caller's experience is to take a test of your own. Call your business and consider: How many rings does it take before answering the phone? How many hoops do Image Masking you have to jump through before you can speak with the right service? Have you been put on hold? If so, how long was the wait? Did the music drive you crazy? Did you reach the answering machine?
Do you even have an answering machine? If so, was the message informative and compelling? Not only is this a good exercise to do on your Image Masking own, but I also recommend asking a neutral third party to take a chance and offer their honest feedback. Run these tests often, at different times of the day with different subjects. You'll be amazed at what you find when you put yourself in your prospects' shoes.